You walk into a house showing, and there it is—the irresistible smell of fresh-baked cookies. They certainly can’t hurt your odds of selling a house. But our question is – can it actually help?
Studies suggest it just might…
According to a 2014 study from Washington State University, simple and familiar scents—like vanilla, cinnamon, or fresh-baked cookies—can positively influence a buyer’s emotions and make a space feel more inviting. And the National Association of Realtors also found that 35% of buyers say scent affects their perception of a home. A welcoming aroma can create an emotional connection, which is key in home buying.
However, there’s a fine line. Overpowering or artificial smells can be a turnoff. If a home smells too strongly of anything—cookies, candles, or air fresheners—buyers may wonder if something is being covered up, like pet odors or mold. A 2021 Zillow survey even suggests that strong scents (pleasant or not) can distract buyers from the home itself.
So, should you bake cookies before a showing? If you love baking, go for it! (And don’t forget to throw some GF cookies out there. Might we recommend Sweet Loren’s?)
Cookies or no cookies, a clean, fresh-smelling home is always the real star.
Happy Open Housing.
– The UFM Team